Contact Form vs Feedback Form

We often receive a question from different people like

"Contact Form vs Feedback Form. What to choose for my website?".

So, lets answer this question here.


Contact Form

The main purpose of contact form is to connect your website visitors with you. Contact Form should be easy to fill and easy to use. Additionally, it is good to have additional contact fields like email or phone.


The rule is: Do NOT overload your contact form with lots of questions, clarifications and details. 

A ton of questions are commonly a deal breakers and it often happens that your potential clients are getting bored with all these questions and leaving your web site without posting anything. So, how it should look like?


The conclusion is to have simple and easy to access contact form with 2-4 fields. One of these fileds must be for client's contact details. So, once you will have the first quick message from potential client you will be able to ask all your detailed questions.

That's the best approach to close the deal.


Feedback Form

Feedback forms are commonly used to get some feedback about existing products or services.


80% of people who fill in feedback form are your existing clients. And most of the messages are queries to enhance your product or questions about some functionality or processes. It is very important to receive these feedback messages (even if they are negative) and even more important - to react on them properly. Every feedback message should come with a reply from you. This might be simple "Thank you for your feedback, we will take it to consideration.".


Don't let your clients feel like they are talking to the wall. 

Be open, be responsive!


So, the concusion here is to have easy to access, simple to use and quick to fill feedback form. Additionally, it is very handy to receive technical information in addition to filled message for service products (SaaS).


Comparison and summary

Generally, feedback form and contact form have a lot in common.


Best practices say - simple design, easy access and quick to fill-in.

This applies to both. Therefore you can use feedback form as a contact form and vice-versa.


Moreover, you can use the same form but call it differently from different web pages (if this is supported by API).


Last modified: February 04, 2011 | 0 comments.
Tags: contact form   feedback form

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